Havmor Ice Cream, one of India’s oldest ice cream brands in the country, aimed to establish the ice cream cake category and increase brand affinity and recall. For the same, it wanted to target 4 major Indian cities through on-ground and social media activation.
Havmor Ice Cream
- Valentine Day's
Services
- Social Media
- ATL-BTL Activation
- Influencer Marketing
- Video Campaign
The Problem
To create noteworthy brand buzz and product awareness amongst the consumers.
The Solution
Agency designed a campaign around Valentine’s day to leverage consumer enthusiasm and celebratory mood. With a 25 feet ice cream cake heartbeat installation in the heart of the city, regional celebrity collaboration, influencer promotion activity, and tie-up with food delivery giants such as Zomato and Swiggy in four target cities. At the end of the campaign, the agency was successful in generating buzz across the city and other 3 major cities and built the communication for our Ice cream cake category.
