India’s oldest & largest bike-sharing app focusing on green solutions for micro-mobility that aims to make Ahmedabad -India's first bicycle capital. In alignment with their goal they wanted to target substantial commuters and a health-leisure user base to increase cycle adaption and increase reach with MYBYK usage know-how.
Resistance to adapt Cycle as mode of Commute or Health/leisure activity. Lack of awareness amongst commuters and the public in general regarding MyByk usage.
A campaign was designed that made use of on-ground and online media to spread awareness of the easy usage of MYBYK. Implemented Hub Branding, Digital Advertisement, Public Relations, Content and influencer marketing so as to make a mass impact. The popular regional stand-up comic artist was roped for AV ads on popular social media platforms. As a result, users increased twice in number and ride increased thrice in number, including 25% take-home users,35% heath-leisure users and 40% daily commuters.
