Gujarat Terce Laboratories Limited wanted to introduce a B2C line of natural health care supplements. A product range that wanted to be positioned as a partner in an individual's journey towards robust health and a nutritious lifestyle. so the aim was to create a 360-degree holistic brand and communication campaign to launch this brand new product in the consumer market.
Nutritual
Services
- Branding
- Packaging Design
- Photoshoot
- Social Media
- Website Design
- Amazon Content Management
Challenge
To introduce the product in a refreshing manner so as to stand out in the heavily cluttered market of nutrition supplements in India. To create brand identity in the d2c segment with the parent company being an established name in the b2b market.
The Solution
A campaign “Habits That Matter” was developed that designed product packaging, online store website, content, and communication. It was created around the idea that Nutritual does not sell only supplements but also helps you build an overall healthy lifestyle by encouraging consumers to cultivate habits that matter to form a healthy lifestyle.
4,344,874
Total Reach in Social Media
40,540
Total Traffic
1,285
Total Orders
