Twasa
When twasa arrived, they just knew one thing we want to leave an impression. to provide brand identity and beyond , we dug deeply into the psyche of the consumer and identified what people truely crave.
Services
- Brand Identity
- Product Packaging
- Digital Launch Strategy
- Influencer Campaign
- Product Commercial Video
- D2C Launch
Challenge
HCP Wellness, the parent company of the brand Twasa approached Zero Gravity Communications with a blank slate for their B2C business. They had extensive B2B contract manufacturing experience.
Being in the cosmetics manufacturing industry for over a decade, they had the vision to enter the B2C market.
While they had the required technical prowess, what they lacked was an effective brand identity and story.
The Solution
Creating a unique identity that breaks the already cluttered market of the personal beauty industry.
On one hand brand identity and story were crafted and on another hand the team dug deeper into the Indian cosmetics market and zeroed in on the range and products which will define the brand offerings.
The finding of market and competition studies were effectively applied in creating product packaging and ranges.
